Two of us. One job: your phone ringing with the right work.
Booked Nearby is a father and son team. Most of our clients are family businesses; so are we.
The split
The system has two halves, and so do we.
Getting found is a technical craft: rankings, maps, site speed, and now AI search. Getting chosen is a persuasion craft: the words on your site, the proof that you're the safe choice, the follow-up that turns a quote into a booking. Most agencies are mediocre at both. We split them between two people who've each spent decades on their half.
Damien Willis: the get-found half
More than ten years in SEO, across hundreds of local service businesses. Damien does the work most agencies farm out: full site rebuilds, technical audits, the structured data and page-speed work Google actually rewards, and the AI search optimisation that decides who ChatGPT and Google's AI recommend.
The gate specialist in our case study is his work: enquiries doubled in twelve months, organic sessions up 166%, and AI referrals up twentyfold as that channel arrived.
Kim Willis: the get-chosen half
Kim started selling door-to-door at nineteen and never really stopped. Thirty-odd years, more than ten thousand sales conversations, millions of dollars sold, and a 400-page marketing manual written back when you still posted things.
The number that matters: he once rewrote a direct mail campaign for an industry association and took the response rate from under 1% to 10%. Same offer, different words. That's the craft he brings to your account: the copy on your site, the follow-up systems that stop warm enquiries going cold, the reviews strategy, and the positioning to command a premium price. Competing on price is a mug's game, and Kim has spent thirty years helping businesses stop playing it.
Why father and son matters
You deal with the two people doing the work, start to finish. Whoever answers knows your business, your suburbs and your numbers, and has the family name on the door.
Four rules we don't break
One gate and garage door business per area.
We can't fight for your rankings and your competitor's at the same time, so we don't.
Month to month.
If we're not delivering, you should be able to leave. We keep clients by earning it.
120-day guarantee.
If you're not getting more calls in the first 120 days, we keep working for free until you are. You don't pay us to spin our wheels.
Real numbers, in writing.
Every area and every business is different, so we don't do a one-size price list. You'll see exactly what things cost in writing before you commit to anything, with no pressure attached.
Our goal is simple: help gate and garage door businesses across Australia become the first name people see, on Google and in AI search, and the business they choose when they get there.